How often have you Googled the nearest coffee shop when you’re out and about and in need of a pit stop? And how many times a day do you quickly search on the internet for opening hours or to research new products?
If you take a moment to really think about it, it’s probably quite a lot. In the UK, the average person spends over a day a week online, which is twice as long as ten years ago, so just imagine how things may continue to grow in the next ten years.
If your business doesn’t yet have an online presence, or you’re in the process of starting your own new exciting business venture and building a website isn’t on your to do list, you could be missing out on the many benefits being online offers businesses of all sizes.
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
A Website Increases Your Visibility
There are over 4.5 billion active internet users worldwide, and over 90% of them accessed the Internet via mobile devices.
Without a website, your business is virtually invisible to these people. With COVID-19 pushing the global market even more digital, your business will become invisible to those that matter unless you invest in a website.